Data Protection

In principle, the ASKANIA AG website can be used without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may be required. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent from the data subject.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to ASKANIA AG. By means of this privacy statement, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, by means of this privacy statement, data subjects are informed about their rights .

ASKANIA AG has implemented numerous technical and organizational measures as controller to ensure the most complete protection of the personal data processed via this website. However, Internet-based data transfers can in principle have security gaps, which means that absolute protection cannot be guaranteed. For this reason, any data subject is free to transmit personal data to us by alternative means, such as by telephone.

1. DEFINITIONS

ASKANIA AG’s data privacy statement is based on the terms used by the European Directive and Ordinance authorities when issuing the General Data Protection Regulation (GDPR). Our privacy statement should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this privacy statement:

a) Personal Data 
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as  “data subject”). An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as name, identification number, location data, an online identifier or to one or more factors that are specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data Subject
Data subject means any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, deletion or destruction.

d) Restriction Of Processing
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymisation
Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller Or Person Responsible For Processing
Controller or person responsible for processing is a natural or legal person, public authority, agency or other body who, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for his/her designation may be provided for by Union or Member State law.

h) Processor
Processor is a natural or legal person, public authority, agency or other body who processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular investigation in accordance with Union or Member State law shall not be regarded as recipients.

j) Third Party
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who are authorized to process personal data under the direct authority of the controller or the processor.

k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, indicates agreement to the processing of personal data relating to him or her.

2. NAME AND ADDRESS OF THE CONTROLLER

Controller in the sense of the General Data Protection Regulation, other data protection laws in force in the member states of the European Union and other provisions of data protection nature shall be:

ASKANIA AG

Leonhard R. Mueller

Kurfuerstendamm 170
10707 Berlin
Germany

Tel.: +49 30 – 36 428 51-60
E-Mail: info@askania-uhren.de
Website: www.askania.berlin

3. NAME AND ADDRESS OF THE DATA PROTECTION OFFICER

The controllers’ data protection officer is:

Leonhard R. Mueller

ASKANIA AG
Kurfuerstendamm 170
10707 Berlin
Germany

Tel.: +49 30 – 36 428 51-60
E-Mail: info@askania-uhren.de
Website: www.askania.berlin

Data subjects can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. COOKIES

The website pages of ASKANIA AG use cookies. Cookies are text files stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain the so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a sequence of characters, which can be used to assign websites and servers to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by the unique cookie ID.

By using cookies, ASKANIA AG can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized to the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the used Internet browser and thus permanently contradict the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common Internet browsers. If the data subject disables the setting of cookies in the used Internet browser, under certain circumstances not all functions of our website can be used in full.

5. COLLECTION OF GENERAL DATA AND INFORMATION

The ASKANIA AG website collects a number of general data and information with each visit of the website by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (the so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service providers of the accessing system, and (8) other similar data and information that is used to prevent attacks on our information technology systems.

ASKANIA AG does not draw any conclusions about the data subject when using this general data and information. This information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising of it, (3) ensure the continued functioning of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber-attack. This data and information collected anonymously is therefore evaluated by ASKANIA AG on the one hand statistically and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

8. NEWSLETTER SUBSCRIPTION

On the ASKANIA AG website, users are given the opportunity to subscribe to our company’s newsletter. Which personal data is transferred to the controller for processing when subscribing to the newsletter is determined by the input mask used for this purpose.

ASKANIA AG informs its customers and business partners about the company’s offers at regular intervals by means of a newsletter. In principle, the data subject can only receive the newsletter of our company if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail in the double opt-in procedure will be initially sent to the e-mail address entered for the purpose of sending the newsletter by the data subject. This confirmation e-mail is used to check whether the owner of the e-mail address has authorized the receipt of the newsletter as data subject.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point and therefore serves to provide legal protection for the controller.

The personal data collected in the context of a registration for the newsletter will be used exclusively for the sending of our newsletter. In addition, subscribers of the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case in the event of changes to the newsletter offer or changes in technical conditions. The personal data collected in the context of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the sending of the newsletter, can be revoked at any time. For the purpose of revocation of consent, a corresponding link is provided in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller in another way.

9. NEWSLETTER-TRACKING

The newsletters of ASKANIA AG contain the so-called tracking pixels. A tracking pixel is a thumbnail image embedded in emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns to be carried out. ASKANIA AG can use the embedded tracing pixel to determine whether and when an e-mail was opened by a data subject and which links contained in the e-mail were accessed by the data subject.

Such personal data collected via the tracing pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled to revoke the respective separate declaration of consent issued via the double-opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, ASKANIA AG will automatically consider it as revocation.

10. CONTACT OPTIONS VIA THE WEBSITE

Due to legal regulations, the ASKANIA AG website contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of the so-called electronic post (e-mail address). If a data subject contacts the controller by e-mail or via contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.

11. COMMENT FUNCTION IN THE BLOG ON THE WEBSITE

ASKANIA AG offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a portal maintained on a website, usually open to the public, in which one or more people called bloggers or web bloggers can post articles or write thoughts in the so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information on the time of the comment entry as well as the user name (pseudonym) chosen by the data subject will be saved and published. The IP address assigned by the Internet service provider (ISP) of the data subject is also recorded. This storage of the IP address takes place for security reasons and for the event that the data subject infringes the rights of third parties or posts illegal content or a comment. The storage of this personal data is therefore in the own interest of the controller, so that he/she could possibly exculpate himself/herself in the event of a violation of the law. This personal data collected will not be passed on to third parties unless such disclosure is required by law or serves the legal defense of the controller.

12. ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA

The controller shall only process and store personal data of the data subject for the period necessary to achieve the purpose of storage or if this has been provided for by European Directive and Ordinance authorities or another legislator in laws or regulations to which the controller is subject.

If the purpose of the storage ceases to apply or if a retention period prescribed by the European Directive and Ordinance authorities or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the legal regulations.

13. RIGHTS OF THE DATA SUBJECT

a) Right To Confirmation
Each data subject shall have the right granted by the European Directive and Ordinance authorities to obtain from the controller confirmation as to whether or not personal data concerning him or her is being processed. If the data subject wishes to make use of this right of confirmation, he or she can contact an employee of the controller at any time.

b) Right To Information
Any data subject shall have the right granted by the European Directive and Ordinance authorities to receive at any time, free of charge, information about the personal data stored about him or her and a copy of this information from the controller. Furthermore, the data subject shall have the right granted by the European Directive and Ordinance authorities to receive the following information:

• the purposes of the processing
• the categories of personal data that are processed
• the recipients or categories of recipients to whom personal data has been or will be disclosed, in particular in the case of recipients in third countries or international organizations
• if possible, the period for which the personal data will be stored, or if that is not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data concerning him or her, restriction of processing by the controller or the right to object to processing
• the right to lodge a complaint with a supervisory authority
• when personal data has not been obtained from the data subject: All available information about the origin of the data
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject shall also have the right to obtain information on the appropriate guarantees in connection with the transmission.

If the data subject wishes to make use of this right to information, he or she can contact an employee of the controller at any time.

c) Right To Rectification
Any data subject shall have the right granted by the European Directive and Ordinance authorities to request immediate rectification of incorrect personal data concerning him/her. Furthermore, the data subject shall have the right to request, taking into account the purposes of the processing, the completion of incomplete personal data, including by means of a supplementary declaration.

If the data subject wishes to make use of this right of rectification, he or she can contact an employee of the controller at any time.

d) Right To Erasure (‘Right To Be Forgotten’)
Any data subject shall have the right granted by the European Directive and Ordinance authorities to obtain from the controller the erasure of personal data concerning him or her without undue delay when one of the following grounds applies and in so far as processing is not necessary:

• The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
• The data subject withdraws his or her consent on which the processing is based according to Article 6 (1) point a GDPR or Article 9 (2) point a GDPR, and when there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
• The personal data was processed unlawfully.
• The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
• The personal data has been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

If one of the above-mentioned reasons applies and the data subject wishes to have the personal data stored by ASKANIA AG erased, he or she can contact an employee of the controller at any time. The employee of ASKANIA AG shall arrange for the request for erasure to be complied with without delay.

If the personal data has been made public by ASKANIA AG and our company is obliged to erase the personal data according to Article 17(1) GDPR, ASKANIA AG shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data, that the data subject has requested from these other data controllers the deletion of all links to such personal data or of copies or replications of such personal data, insofar as the processing is not necessary. The employee of ASKANIA AG shall arrange for the necessary measures in individual cases.

e) Right To Restriction Of Processing
Any data subject shall have the right granted by the European Directive and Ordinance authorities to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is disputed by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
• The controller no longer needs the personal data for the purposes of the processing, however, it is required by the data subject for the establishment, exercise or defense of legal claims.
• The data subject has objected to the processing pursuant to Article 21(1) GDPR and the verification, whether the legitimate grounds of the controller override those of the data subject, is still pending.

If one of the above-mentioned conditions apply and the data subject wishes to have the personal data stored by ASKANIA AG erased, he or she can contact an employee of the controller at any time. The employee of ASKANIA AG shall arrange for the restriction of processing.

f) Right To Data Portability
Any data subject shall have the right granted by the European Directive and Ordinance authorities to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data has been provided, when the processing is based on consent pursuant to Article 6(1) point a, or Article 9(2) point a GDPR, or on a contract pursuant to Article 6(1) point b; and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in public interest or in the exercise of official authority vested in the controller.

In exercising his or her right to data portability pursuant to Article 20 (1) GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and insofar as this does not affect the rights and freedoms of other persons.

The data subject may contact an employee of ASKANIA AG at any time to assert the right to data portability.

g) Right To Object
Any data subject shall have the right granted by the European Directive and Ordinance authorities to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on Article 6(1) point e, or f GDPR. This also applies to profiling based on these provisions.

ASKANIA AG will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If ASKANIA AG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This shall include profiling to the extent that it is related to such direct marketing. If the data subject objects to ASKANIA AG’s processing for direct marketing purposes, ASKANIA AG shall no longer process the personal data for such purposes.

In addition, the data subject shall have the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her carried out by ASKANIA AG for scientific, or historical research purposes, or statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of ASKANIA AG or another employee directly. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications

h) Automated Decisions In Individual Cases Including Profiling
Any data subject shall have the right granted by the European Directive and Ordinance authorities not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her if the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) is authorized by Union or Member State law to which the controller is subject, and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests; or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, ASKANIA AG shall take appropriate measures to protect the rights and freedoms and the legitimate interests of the data subject. This shall include at least the right to obtain the intervention of a person by the controller, to present his own position and to challenge the decision.

If the data subject wishes to make use of this right to automated decision-making, he or she can contact an employee of the controller at any time.

i) Right To Withdrawal Of Consent To Processing Of Personal Data
Any data subject data shall have the right granted by the European Directive and Ordinance authorities to withdraw his or her consent to processing of personal data at any time.

If the data subject wishes to make use of this right to withdraw his or her consent to processing of personal data, he or she can contact an employee of the controller at any time.

14. DATA PROTECTION FOR APPLICATIONS AND APPLICATION PROCEDURES

The controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing can also be done electronically. This is particularly the case when an applicant submits the relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with a candidate, the data transmitted will be stored for the purpose of processing of the employment in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically erased within two months after notification of the rejection, provided that such erasure is not prevented by any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, the obligation to provide proof in a procedure in accordance with the General Equal Treatment Act (AGG).

15. Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally

The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

16. PRIVACY POLICY FOR USE AND APPLICATION OF FACEBOOK

The controller has integrated components of the Facebook company on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences, or allow the Internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and connect with friend requests, among other things.

Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. For a complete overview of all Facebook plug-ins please visit https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook will become aware of the specific sub-page of our website visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the data subject is visiting  each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the “Like” button, or if the data subject leaves a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores this personal data.

Facebook receives information from the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the time of accessing our website, regardless of whether or not the data subject clicks on the Facebook component. If the data subject does not wish to transmit this information to Facebook in this way, he or she may prevent the transmission by logging out of his or her Facebook account before accessing our website.

Facebook’s Data Policy, available at https://de-de.facebook.com/about/privacy/, provides information about Facebook’s collection, processing and use of personal data. It also explains the settings Facebook provides to protect the privacy of the data subject. There is also a number of applications available that can be used to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

17. PRIVACY POLICY ON THE USE AND APPLICATION OF GOOGLE ANALYTICS (INCL. ANONYMIZATION)

The controller has integrated Google Analytics components (incl. anonymization) on this website. Google Analytics is a web analytics service. Web analysis is the collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data related to the website a data subject came from to visit our website (the so-called referrer), which sub-pages of the website were accessed or how often and how long a sub-page was viewed. Web analysis is mainly used to optimize a website and to analyze the costs and benefits of Internet advertising.

The operating company of the  Google-Analytics-component is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the suffix “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this suffix, Google will shorten and anonymize the IP address of the Internet connection of the data subject if access to our website is made from a member state of the European Union or from another contracting state to the Agreement within the European Economic Area.

The purpose of the Google Analytics component is to analyze the stream of visitors on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us, which show the activities on our website, and to provide further services connected with the use of our website.

Google Analytics places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Setting the cookie, enables Google to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the controller and on which a Google-Analytics-component has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google-Analytics-component to transmit data for the purpose of performing an online-analysis to Google. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission payments to be made.

The cookie stores personal data, such as the time of access, the place from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may potentially transmit this personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our website, as previously explained, at any time by means of a corresponding setting of the used Internet browser and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics relating to the use of this website as well as to the processing of such data by Google and to prevent such processing. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject’s information technology system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person within his or her area of control, the browser add-on can be reinstalled or reactivated.

For further information and Google’s applicable privacy policy please visit https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html Google Analytics is explained in more detail under this link
https://www.google.com/intl/de_de/analytics/

18. PRIVACY POLICY FOR USE AND APPLICATION OF GOOGLE+

The controller has integrated components of the company Google+ button on this website. Google  is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences, or allow the Internet community to provide personal or business-related information. Google+ users of the social network to create private profiles, upload photos, and connect with friend requests, among other things.

The operating company of Google+ is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user accesses one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google will become aware of the specific sub-page of our website visited by the data subject. For more details on Google+,  please visit https://developers.google.com/+/

If the data subject is logged in to Google at the same time, Google recognizes which specific sub-page of our website the data subject is visiting with each visit of our website and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and thereby leaves a Google+1 review, Google assigns this information to the data subject’s personal Google+- user account and stores this personal data. Google stores the Google +1 review of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+ 1 review given by the data subject on this website will subsequently be stored and processed along with other personal data, such as the name of the Google+ 1 account used by the data subject and the photo stored in it, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject, or in other places, such as websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal data for the purpose of improving or optimizing Google’s various services.

Google receives information from the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the time of accessing our website, regardless of whether or not the data subject clicks on the Google+ button.

If the data subject does not wish to transmit his or her personal data to Google, the data subject may prevent the transmission by logging out of his or her Google+ account before accessing our website.

For further information and Google’s applicable privacy policy please visit https://www.google.de/intl/de/policies/privacy/ More information from Google on the Google 1 button can be found at https://developers.google.com/+/web/buttons-policy

19. PRIVACY POLICY FOR USE AND APPLICATION OF GOOGLE-ADWORDS

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run ads in Google’s search engine results as well as on Google’s advertising network. Google AdWords allows an advertiser to pre-define specific keywords that will display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying relevant advertising on the websites of third parties and in the search engine results of the Google search engine, and by displaying external advertising on our website.

If a data subject reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie will expire after thirty days and will not be used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to find out whether certain sub-pages, such as the shopping cart from an online shop system, have been called up on our website. Through the conversion cookie, both we and Google can find out whether a data subject who has reached our website via an AdWords ad generated a revenue, i.e. made a purchase of goods or canceled it.

The data and information collected through the use of the conversion cookie will be used by Google to generate visitor statistics for our website. In turn, these visit statistics are used by us to determine the total number of users that were sent to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor any other Google AdWords advertisers receive information from Google that could identify the data subject.

Conversion cookies are used to store personal data, such as the webpages visited by the data subject. Thus, each time you visit our website personal data, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may potentially transmit this personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our website, as previously explained, at any time by means of a corresponding setting of the used Internet browser and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion- cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to the interest-related advertising by Google. To do this, the data subject must go to www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

For further information and Google’s applicable privacy policy please visit https://www.google.de/intl/de/policies/privacy/

20. PRIVACY POLICY FOR USE AND APPLICATION OF YOUTUBE

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, evaluate and comment on them free of charge. YouTube allows the publication of all kinds of videos, which means that complete films and TV programs, as well as music videos, trailers or user-made videos can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Die YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user accesses one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube-Video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube-component to download a representation of the corresponding YouTube-component from YouTube. More information about YouTube is available at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google will become aware of the specific sub-page of our website visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes by calling up a sub-page containing a YouTube video which specific sub-page of our web page the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube-account of the data subject.

YouTube und Google receive information from the YouTube-component that the data subject has visited our website whenever the data subject is logged into YouTube at the time of accessing our website, regardless of whether or not the data subject clicks on a YouTube-video. If the data subject does not wish to transmit this information to YouTube and Google in this way, the data subject may prevent the transmission by logging out of his or her YouTube-account before accessing our website.

YouTube’s Data Policy, available at https://www.google.de/intl/de/policies/privacy/, provides information about YouTube und Google’s collection, processing and use of personal data.

21. PAYMENT METHOD: PRIVACY POLICY ON PAYPAL AS PAYMENT METHOD

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are handled via the so-called PayPal accounts, which represent virtual private or business accounts. PayPal also provides the option to make virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is maintained via an email address, so that is why there is no classic account number. PayPal allows you to initiate online payments to third parties or to receive payments. PayPal also takes over fiduciary functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxemburg.

If the data subject selects “PayPal” as the payment option during the order process in our online shop, data of the data subject will be automatically transferred to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal  usually includes first name, last name, address, email address, IP address, phone number, mobile phone number or other data required for payment processing. Personal data relating to the respective order is also necessary for the processing of the purchase contract.

The purpose of the transmission of the data is to process payments and to prevent fraud. The controller will transfer personal data to PayPal especially if there is a legitimate interest in the transfer. Personal data exchanged between PayPal and the controller may be transferred by PayPal to credit agencies. The purpose of this transfer is to verify the identity and creditworthiness.

PayPal may disclose the personal data to affiliated companies and service providers or subcontractors, as required to fulfill the contractual obligations or to process the data on behalf of the customer.

The data subject has the possibility to revoke his/her consent given to PayPal for the handling of personal data at any time. A revocation does not affect personal data, which must be processed, used or transmitted for (contractual) payment processing.

PayPal’s current privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

22. PAYMENT METHOD: PRIVACY POLICY ON PAYONE AS PAYMENT METHOD

The controller has integrated components of PayOne on this website. PayOne is an online payment service provider. Payments are handled via the so-called PayOne accounts, which represent virtual private or business accounts. PayOne allows you to initiate online payments to third parties or to receive payments. PayOne also takes over fiduciary functions and offers buyer protection services.

The operating company of PayOne is BS PAYONE GmbH, Lyoner Strasse 9, 60528 Frankfurt/Main.

If the data subject selects “PayOne” as the payment option during the order process in our online shop, data of the data subject will be automatically transferred to PayOne. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayOne usually includes first name, last name, address, email address, IP address, phone number, mobile phone number or other data required for payment processing. Personal data relating to the respective order is also necessary for the processing of the purchase contract.

The purpose of the transmission of the data is to process payments and to prevent fraud. The controller will transfer personal data to PayOne especially if there is a legitimate interest in the transfer. Personal data exchanged between PayOne and the controller may be transferred by PayOne to credit agencies. The purpose of this transfer is to verify the identity and creditworthiness.

PayOne may disclose the personal data to affiliated companies and service providers or subcontractors, as required to fulfill the contractual obligations or to process the data on behalf of the customer.

The data subject has the possibility to revoke his/her consent given to PayOne for the handling of personal data at any time. A revocation does not affect personal data, which must be processed, used or transmitted for (contractual) payment processing.

The current privacy policy of PayOne can be found at https://www.payone.com/datenschutz/

23. PAYMENT METHOD: PRIVACY POLICY ON INSTANT TRANSFER AS PAYMENT METHOD

The controller has integrated components of Instant transfer on this website. Instant transfer is a payment service that enables cash-free payment of products and services on the Internet. Instant transfer is a technical procedure through which the online retailer receives a payment confirmation without delay. This enables a dealer to deliver goods, services or downloads to the customer immediately after the order has been placed.

The operating company of Instant transfer is the SOFORT GmbH, Fussbergstrasse 1, 82131 Gauting, Germany.

If the data subject selects “Instant transfer” as the payment option during the order process in our online shop, data of the data subject will be automatically transferred to Instant transfer. By selecting this payment option, the data subject consents to a transfer of personal data required for payment processing.

When processing the purchase via Instant transfer, the buyer sends the PIN and the TAN to the Sofort GmbH After a technical check of the account balance and retrieval of further data to check the account coverage, an instant transfer is carried out to the online dealer. The online retailer is then automatically informed of the performance of the financial transaction.

The personal data exchanged with Instant transfer includes first name, last name, address, email address, IP address, phone number, mobile phone number or other data required for payment processing. The purpose of the transmission of the data is to process payments and to prevent fraud. The controller will also transfer other personal data to Instant transfer if there is a legitimate interest in the transfer. Personal data exchanged between Instant transfer and the controller may be transferred by Instant transfer to credit agencies. The purpose of this transfer is to verify the identity and creditworthiness.

Instant transfer discloses the personal data to affiliated companies and service providers or subcontractors, as required to fulfill the contractual obligations or to process the data on behalf of the customer.

The data subject has the possibility to revoke his or her consent given to Instant transfer for the handling of personal data at any time. A revocation does not affect personal data, which must be processed, used or transmitted for (contractual) payment processing.

Instant transfer’s current privacy policy can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/

24. Privacy policy for use and application of Newsletter2Go

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information which allows us to check that you are the owner of the given e-mail address and that you agree to receive the newsletter.

We use the so-called double-opt-in procedure to ensure a consensual newsletter transmission. In the course of this, the potential recipient can be included in a distribution list. The user will then receive a confirmation e-mail to confirm the registration in a legally secure manner. The address is only actively included in the distribution list if the confirmation is made.

We use this data exclusively for the sending of the requested information and offers.

Newsletter2Go is used as newsletter software. Your data will be transferred to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than for the purpose of sending newsletters. Newsletter2Go is a German, certified provider selected in accordance with the requirements of the General Data Protection Regulation and the Federal Data Protection Act.

For more information please refer to:

https://www.newsletter2go.de/informationen-newsletter-empfaenger/

You can revoke your consent to the storage of the data, the e-mail address as well as to their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

Data protection measures are subject to constant technical renewals, which is why we ask you to inform yourself about our data protection measures by regularly consulting our data protection declaration.

25. LEGAL BASIS FOR PROCESSING

Article 6 (I) point a GDPR serves our company as legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing shall be based on Article 6 (I) point b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6 (I) point c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor got injured in our company and his/her name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be carried out on the basis of Article 6 (I) point d GDPR. Ultimately, the processing would be carried out on the basis of Article 6 (I) point f GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal bases where processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are allowed to carry out such processes, particularly because they have been specifically mentioned by the European legislator. In this respect, it is considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2, GDPR).

26. LEGITIMATE INTERESTS IN PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY

If the processing of personal data is based on Article 6 (I), point f GDPR, our legitimate interest is to conduct our business for the benefit of all our employees and shareholders.

26. DURATION FOR WHICH THE PERSONAL DATA IS STORED

The criterion for the duration of the storage of personal data is the respective legal retention period. After the expiry of the time limit, the relevant data is routinely erased if it is no longer required for the fulfillment or for the initiation of a contract.

27. LEGAL OR CONTRACTUAL REQUIREMENTS FOR THE PROVISION OF PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF THE CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE PERSONAL DATA; POSSIBLE CONSEQUENCES OF NON-PROVISION

We hereby inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. details of the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data, which subsequently has to be processed by us. For example, if our company enters into a contract with the data subject, he or she is obliged to provide us with personal data. Failure to provide personal data would result in the contract not being concluded with the data subject. Before the data subject can provide personal data, he or she must contact one of our employees. Our employee informs the data subject on a case-by-case basis whether the provision of the personal data is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

28. EXISTANCE OF AUTOMATED DECISION-MAKING

We are a committed and responsible company and therefore we do not use automated decision-making or profiling.